NKE

If you own Nike stock like I do, or you've been tempted to buy the dip, you need to see this. Nike, one of the most iconic brands on the entire planet, has just crashed to a 12year low.

The stock is down a jaw-dropping 77% from its peak and nearly 40% this year alone.

So, here's the huge question. Is this a rare once in a decade chance to buy a legendary company that's on sale? Or is it a falling knife that could keep on dropping? Let's dig in and stick around because I actually own this one myself and I'm going to share exactly what I'm thinking.

We recently discussed the sportswear industry, looked at Nike, Lululemon, and On, and concluded that ultimately it comes down to customer preferences first, what will be popular that year, what will grow, and what won't grow, and that's very, very difficult to predict.

Something is popular one year, and something else the next year.

and by the way, we also look at MS and Nike, for example,

If we just go over to Nike, sort of same industry, but also very different because it's not um, not a luxury company. Fashion in general is going through a massive shift. The trend cycle continues to speed up.

Trends from 10 years ago are getting recycled and it used to be 20 plus years. I think that's pretty much a good introduction to to Nike because I feel like that's what happens where it's they messed it up once um where they basically got out of the retail stores and they tried they have enough brand power to go DTC um direct to consumer. it didn't work out and since then they're struggling.

Then we have the company " Nike". We have discussed how it now looks like a valuable investment opportunity, as if it has hit rock bottom . A company worth $60 or $70 billion, Nike couldn't get any cheaper .

So, perhaps Nike will catch up. " Nike," the same story there. They have logistics services, and they have warehouses. Very interesting situations. But, for me, this is absolutely crazy.

On the other hand, there are good dividend payouts and share buybacks. Wait, take advantage of the fluctuations. If you buy, always be prepared to buy more. When the price rises, reduce your stake.

An interesting positive bet on "Nike" here, which I think you can make some money from if you play smart.

In this video we're looking at Nike, ticker symbol NKE. So, Nike stock is down about 50% over the past year, and frankly a lot of this is deserved because we could see real quick on the Investors Growth website when we look at both the income statement and the cash flow statement, well, they're only getting one stars.

These numbers are not doing well, and there's uh logical explanation behind it.

We discussed Nike. We'll also touch on your extremely negative comments on Nike, which is the opposite. When the stock price was much much higher, there were only positive comments. That's how the human psyche works.

Some were buying Nike. If it goes lower, some always say they will buy more. Then Nike going good with the young ones.