苹果并非做空标的,因为AI驱动的Mac需求强劲,但当前估值和内存供应限制使其在当前价位缺乏吸引力。
逐段跳播
这不仅仅是苹果的故事。这是通过苹果或经由苹果获取内存的问题。这可能就是问题的关键。
It's not just an Apple story. It's the access to memory through or via Apple. That might be what this is.
Mac Mini和Mac Studio的大多数高级型号对开发者很有吸引力,但已经缺货数月。内存短缺影响了苹果。
Most of the advanced models of the Mac Minis and Mac Studios are appealing for developers have been out of stock for months. The memory shortages impacting Apple.
苹果已经开始使用Mac芯片构建自己的服务器。然而,这些服务器严格用于内部私有云。但OpenAI向苹果采购。我的意思是,苹果现在基本上变成了像英伟达这样的供应商。这真是太不可思议了。
Apple has begun building its own servers using Mac chips. However, they're strictly for the internal private cloud. But Open AI going shopping from Apple. I mean, Apple is now basically now becoming this supply like Nvidia like supplier. I mean, that's pretty incredible.
这些产品目前正在热销。事实证明,这些机器非常适合运行处理多步骤功能的代理AI软件,从编辑到任务代码再到自动化和总结等等。
these products are currently flying off the shelf. Turns out the machines are well suited for running agents AI software that handles multi-step functions from editing to task code to automating uh and summarizing stuff blah blah blah.
因为如果我去苹果投资者关系页面,让我们调出他们最新的 SEC 文件 10。哦,是的。月底再平衡。那也是真的。好的。所以,这是最新的财报。苹果 10Q 831。
because if I go to Apple investor relations, let's pull up their latest report SEC filing 10. Oh, yeah. End of the month rebalancing. That's true, too. Okay. So, this is the last earnings report. Apple 10Q 831.
我只想看看电脑部分。然后在我们看完电脑之后,我们也应该去 apple.com 看看 Mac。Mac Studio 现已开放预购。哦,不。你现在就可以预购。嗯,你能用 Ultra 芯片吗?
让我看看。我也只是在摆弄这些规格。12月1日提货。天哪,老兄。这些已经推迟了很多,因为我前几天刚看过这个。
I just want to see the computers section. And then after we look at computers, we should also go look at apple.com for the Mac. Mac Studios available for pre-order. Oh, no. You can pre-order now. Uh, can you ultra chip? Let's see here. I'm just doing around with these specs, too. Pick up December 1st. Oh my gosh, dude. Those already got kicked back a lot because I was just looking at this the other day.
嗯,让我看看 Mini。哇,那是整个十月。整个十一月。你必须等。嗯,如果我看这边,如果我选,比如说,M5 Pro 芯片,你知道,打开内存选项,随便。那太小了。我就去这边。
Uh, let me look at the minis. Wow, that's all of October. All of November. you have to wait. Uh, and if I look over here, if I go with, let's say, uh, the M5 Pro chip, you know, pop open memory, whatever. That's too small. I'll just go over here.
看,这个 Mini 有货。是 Studio 受到了影响,因为 Studio 有 256。如果我选 96,也是12月1日。
See, this is a mini is available. It's It's the studio that's getting hit because the studio has the 256. If I go with the 96, it's also December one.
我敢打赌这就是目前推动这一趋势的原因。那太迷人了。让我们去,我想去分部。那会在他们的个人计算收入分部下面。我们到了。可穿戴设备 Mac。它在 Mac 下面。
I bet you that's the story that's driving this right now. That's fascinating. Let's go to I want to go to segments. It's going to be under their personal compute segment of revenues. Here we go. Wearables Mac. It's under Mac.
你知道,那是一个催化剂级别的改变游戏规则的因素。老实说,如果像 OpenAI 这样的公司开始购买这些,那太疯狂了,因为你看,实际上,Mac 的增长已经超过了手机,按百分比计算。
按美元计算,那根本没法比,对吧?按美元计算,你有100亿对20亿,但29%对22%。所以现在,问题只是苹果能获得多少内存分配。那很有趣。
You know, like that's a catalyst game changer. Honestly, if people like OpenAI starts buying these, dude, that's crazy cuz you've actually, look at this. You've actually already got more growth in Mac than you have for phone on a percentage basis. On a dollar basis, it's not even close, right? On a dollar basis, you've got 10 bill versus two bill, but 29% versus 22. And so now, it's just a matter of how much allocation can Apple get to memory. That's interesting.
M5 Ultra。让我看看这些。就是这个。是的,这正是我在这里看的。M3 Ultra,较旧的那款,仍然被 5090 彻底击败。有趣。
M5 Ultra. Let me take a look at these. That's this. Yeah, that's exactly what I was looking at here. M3 Ultra, the older one, still gets blown out of the water by the 5090s. Interesting.
有趣。好的。好吧。所以,是的,这里有一个代理式 AI 的机会。那非常非常有趣。好的。嗯,是的,我们也会对此进行评估。
Interesting. Okay. All right. So, yeah, there's there's an agentic AI play here. That is very very interesting. Okay. Uh yeah, we'll play evaluation on this as well.
现在,更有趣的是,我们得谈谈苹果。据报道,OpenAI 正在购买 Mac Studio,这真是疯狂的消息。所以显然,最新的 M5 Ultra 芯片在运行本地化 AI 代理方面非常出色,以至于 OpenAI 正急于购买数千台。
Now, more interestingly, we got to talk about Apple. OpenI is reportedly buying Mac Studios, and this is freaking crazy news. So apparently the latest M5 Ultra chips are so freaking good at running localized AI agents that OpenAI is rushing to buy thousands of these.
这真的很有趣,因为我经常谈到如何在本地芯片上运行许多非常好的 AI 模型。比如在 Reinvest,我们在 5090 和 RTX 6000 Blackwell 芯片上运行许多非常好的 AI 模型,因为我们实际上并不需要完整的 96 GB 显存。
有些任务你需要,我们有。你有时甚至不需要 5090 拥有的完整 32 GB 显存,因为你可以做很多工作,一个芯片处理一个任务,你分散芯片而不是试图处理这个巨大的任务。
Now this is really interesting because I've regularly talked about uh how you could run a lot of really good AI models on local chips. Like at Reinvest, we run a lot of really good AI models on 5090s and RTX 6000 Blackwell chips because we don't actually even need the full 96 GB of VRAM. Some tasks you do and we have them. You don't even sometimes need the full 32 GB of VRAM that the 5090s have because you could do so much work as one chip handles one task and you kind of spread out the chips rather than trying to handle this gargantuan task.
但对于代理式使用,人们购买 Mac Studio 作为对人工智能杂务(代理式杂务)可能很快出现在你附近的 iPhone 上的看涨期权,这有点不可思议。
But for agentic use, people are buying Mac Studios as a call option on what artificial intelligence uh chores, agentic chores might end up coming to an iPhone near you soon, which is kind of incredible.
那么,如果那款可折叠 iPhone 可能随着新操作系统一起发布,到十月我们能在手机上运行本地化代理式 AI 呢?这个论点可能是,如果你开始像 OpenAI 那样在 Mac Studio 上构建服务器组,你可能会成为支持 Mac 用户或 iOS 用户的首选 Mac 基础设施。
So, what if that iPhone fold potentially gets announced with a new operating system and by October we're able to run localized Aentic AI on our phones. The thesis is maybe if you start building out server sets on Mac studios like OpenAI, you might be the go-to Mac infrastructure supporting Mac users or iOS users.
现在,其中很多是猜测。好的,我们几年前听到苹果出来说,“啊,推出 AI”,然后他们几乎什么都没做。好的,也许我不应该说他们什么都没做。短信摘要很酷。通知摘要很酷。这就像触及了 AI 的表面,对吧?
邮件通知很酷。邮件搜索变得更好了。嗯,你现在可以用文本搜索你的照片,这也有点令人毛骨悚然,但他们基本上以某种方式分类你所有的照片,然后你搜索像“卷饼”,所有你吃卷饼的照片都会出现,每次我这样做,我只会得到我戴着宽边帽谈论“塔可星期二”的照片,我会想那是“塔可星期二”。
不是“卷饼星期二”,但我想那也够接近了。所以那就是苹果一直在做的那种 AI,或者制作小表情符号。
Now, a lot of that is speculation. Okay, we've heard Apple come out years ago and go, "AH, INTRODUCING AI and and they've done like nothing." Okay, maybe I shouldn't say they've done nothing. Text message summaries are cool. Notification summaries are cool. This is like scratching the surface of AI, right? Email notifications are cool. Email search has gotten better. Uh, you can now search your photos with text and which is also kind of creepy, but they basically like somehow uh categorize all your photos and then you search like burrito, all your photos of you with burritos come up and every time I do it, I just get me wearing a sombrero talking about Taco Tuesday and I'm like that's that's Taco Tuesday. It's not burrito Tuesday, but I guess it's close enough. So like that's the kind of AI or like making little mmojis that Apple has been doing
现在有一个赌注,苹果实际上可能进入代理式 AI,那可能根据 The Information 通过 TechRepublic 的报道,导致 OpenAI 购买数万台 Mac mini 和 Mac Studio。
and there's a bet now that Apple could actually get into agentic AI and that potentially is leading per the information via tech republic open AAI to purchase tens of thousands of Mac minis and Mac studios.
现在 Mac mini 仍然有货。它们都是预购,嗯,从9月22日开始可以购买。我注意到的是,Mac Mini 的 M5 Pro 芯片配 64 GB 内存可以在发布日购买。嗯,看起来所有内存配置都有货。
如果我选 M6 芯片,嗯,让我们看看这里有什么。我们到了 M6。我们只能选最高 32 GB 内存。哦,等等。不。选择更多选项。好的。他们这里有一个小套装。64。哦,不。我必须更新到别的东西。
好的。随便。如果我接受更改。无论如何,对于 Mini,我仍然可以在22日拿到这个设备。哦,它把我降回 M5。所以,你不能用 M6 配 64 GB 内存。这就是它所做的。所以,那些有货。
Now the Mac minis are still available right now. They're all pre-order uh as of uh now starting to be available uh September 22nd. And what I noticed is that the M5 Pro chip for the Mac Mini with 64 GB of memory is available on release day. Uh and it looks like that's available for all variations of memory. If I go to the M6 chip, uh let's see what we have here. Here we go to the M6. We can only go up to 32 GB of RAM. Oh, wait. No. Choose from more options. Okay. They've got a little bundle here. 64. Oh, no. I've got to update to something else. All right. Whatever. If I accept the change. Anyway, with the Mini, I could still get this device on the 22nd. Oh, it it dumps me back down to the M5. So, you can't get the M6 with 64GB of RAM. That's what it's doing. So, those are available.
但看看 Mac Studio。这是人们为之疯狂的芯片,M5 Ultra 芯片。很多开发者都在等待未来的 512GB 版本,因为你将能够在上面运行非常大的模型。这就是人们对 M5 Ultra 疯狂的原因。
它不是像 Mini 那样的 Pro,尽管文章说 Mini 也被购买了。这些 512GB 的型号真的意味着你可以在 Mac 上运行像 Kimmy K3 这样的模型。在 Mac Studio 上做到这一点令人印象深刻。
But look at the Mac Studio. This is the chip people are freaking out about, the M5 Ultra chip. A lot of devs are waiting for the future 512 option because you're going to be able to run really big models on this. And this is where people are freaking out about the M5 Ultra. It's not the Pro like the Mini, although the article says that's being bought, too. these 512 gigabyte models really means you could run a model like a Kimmy K3 on a freaking Mac. Like that's impressive on a Mac Studio.
所以当这个故事在收盘前约 25 分钟传出时,苹果并没有太大波动。
So when this story came out about 25 minutes before the market closed, Apple didn't move that much.
但在那之前,他们花钱如流水,以至于苹果发布 Mac Studio 时发生了什么?哦,是的,你知道,我们将购买数万台用于 AI 代理工作。
But until then, they are spending like drunk sailors to the point where Apple announces Max Studios and what happens? Oh yeah, you know, we're going to buy uh tens of thousands for AI agentic uh work.
无论如何,也许他们可以只买一台 Mac Mini 而不会有这个问题。但看看这篇文章的其余部分,我们可以看到信息一直在谈论苹果如何凭借 Mac 在 AI 硬件上取得成功。
Anyway, maybe they could just buy a Mac Mini and not have this problem. But looking at the rest of the article here, we could see the information has been talking about how Apple stumbled into AI hardware success with the Mac.
这是一篇较早的文章,他们只是谈到这些机器非常适合运行代理,即处理多步骤任务的 AI 软件,从编辑和测试代码到自动化收件箱整理或总结文档。
This is an older piece where they just talked about how the machines are well suited to running agents, AI software that handles multi-step tasks from editing and testing code to automating email box uh inbox organization or summarizing documents.
基本上,这些任务可以一步一步地完成,你可以用一台更小、更面向消费者的机器来完成。但这并不是真正推动一切的文章。是这篇关于他们购买数万台这些设备的文章是一个改变游戏规则的事情,这就是我们必须考虑这可能如何影响苹果的收入的地方。
Basically, one step at a time tasks that you could really do with a machine uh like a smaller, more consumer-rade machine. But this wasn't really the piece that moved everything. it was this this piece about them buying tens of thousands of these is a gamecher and that's where we kind of have to look at how could this potentially affect Apple's you know revenue first
我们已经看到他们的 Mac 部门在百分比上增长得比 iPhone 快,收入达到 100 亿美元,但 Mac 的增长速度快了 7 个百分点。
we already see their Mac sector growing percentage-wise faster than the iPhone grew revenues $10 billion but the Mac grew at 7 percentage points faster
M5 Ultra 也是苹果首款四芯片架构,是他们最强大的芯片,人们迫不及待想要 512GB 版本。目前你只能订购最高 256GB 的版本。
the M5 Ultra is also Apple's first quad die architecture their most powerful chip And people cannot wait to get the uh uh 512 version. Right now you can only order up to the 256 version.
所以这之前已经讨论过,甚至在苹果的财报电话会议上,他们谈到人们如何部署这些集群来本地运行前沿级模型。在我看来,OpenAI 在苹果上烧钱并没有被计入这只股票的价格。
So uh this has been talked about before like even in the Apple's earning in the Apple earnings calls they've talked about how people are deploying clusters of these to run frontier class models locally. Open AI blowing money on Apple was not priced into this stock in my opinion.
所以我认为内存股或内存状况已经变得如此普遍,以至于我们真的可以看到这些 Mac 数字出现一些实际增长。
And so I think the memory stock or or the memory situation has become so ubiquitous that we could really see some actual growth to these MAC numbers.
问题是我们有真正的限制问题。目前 Mac 的增长率估计只有大约 8%。所以即使你,我不知道,在我看来,你把 Mac 的增长率提高到 25%,你受到收入的限制,你并没有太多地推动底线,因为如果我拿 103 亿,乘以当前估计的 8% 增长率,我得到的是 8.2 亿美元,对吧?
如果我拿我的数字,管它呢,我们按 50% 算,那是 50 亿。那是多出 40 亿美元。好吧,底线销售额将增加约 4%。可以说,大约 40 亿美元进入底线。
The problem is we have real constraint issues. Growth rate estimates for MAC right now are only about 8%. So even if you I don't know in my opinion you go to 25% on Mac you're constrained by revenue and you're just not moving that bottom line that much because if I go 10.3 billion and I multiply that by the current estimate of 8% growth I get that's billion right I get uh $820 million if I go with my number of screw it let's go with 50%. That's five billion. That's four more billion dollar. Okay. The bottom line in sales would be about 4% more sales. Call it, you know, $4 billion coming to the bottom line.
所以,让我们快速看一下他们的利润表。让我们看看这里有什么。所以,这里我们有,让我们看看。这些是流通股。稍后会有用。如果我们看他们的净利润率,他们的净利润率是 29.78 除以 109.4。
我算大约是 27.2% 的净利润,乘以 40 亿美元。那基本上给我带来大约 10 亿美元的净利润。好吧。如果我拿另外 10 亿美元,1 除以 30,我的净利润将增加约 3.3%。
所以,我的每股收益每季度增加约 7 美分。你知道,这并不多。如果我乘以一年,我得到大约 27 美分的额外收益。
So, let's go to their income statement really quick. And let's see what we've got here. So, here we have, let's see here. These are the shares outstanding. That'll be useful in a moment. If we look at their net margins, their net margins are 29.78 divided by 109. 29.78 divided by 109.4. I'm at about 27.2 comes net to the bottom line times $4 billion. That brings me down about a billion dollar to the bottom line essentially on net. Okay. If I take another billion bucks, 1 divided by 30, I'm going to increase my net by about 3.3%. So, my earnings per quarter go up like 7 cents. You know, it's not that much. If I multiply that by the year, I get to about 27 cents more of earnings.
好吧,每股收益增加 27 美分。你知道,这对股票实际上有什么影响?不多,因为你受到内存限制。这可能就是为什么我们看到内存股比苹果涨得更多,因为 27 美分,让我们看看苹果目前的预测,苹果的 PEG 比率已经很高了。你知道,它已经很高了。
Okay, 27 cents more in earnings. Uh, you know, what does that actually do for the stock? Not much because you're memory constrained. And that's probably why we saw those memory stocks move more than Apple because 27 cents on let's see what the current forecast is for Apple and the PEG ratio is already elevated for Apple. It's you know it's it's up there.
所以如果我现在拉出苹果的财务数据,我会去看 8.85 美元,27 美分增加到他们的收益中。是的。你实际上只是增加了 3% 的每股收益。
So if I pull Apple financials right now I'm going to go look at $8.85 27 into that increases their earnings. Yeah. 3% is all you're really increasing earnings per share.
我认为更有趣的是,你真的可以提升公司的潜在增长率。看,公司的增长率目前估计只有 9%。所以收益每年只会增长 9%。每年 9% 大约相当于 75 美分。所以你增加了三分之一。
I think what's more interesting is you could really escalate the potential growth rate for the company. See, the growth rate for the company is only estimated at 9% right now. So earnings would only grow by 9% per year. That 9% per year works out to about 75 cents. So you're increasing that by a third.
好吧,让我们更激进一点。让我们假设内存供应真正在 27、28、29 和 30 年开始上线,人们真的购买这些 Mac Studio。苹果的定价权保持高位。定价权保持高位。内存成本下降。苹果获得更多利润率。这就是玩法。
Okay, let's get more aggressive. Let's assume memory supply really starts coming online in 27, 28, 29, and 30 and people actually pick up these Mac Studios. Pricing power stays high for Apple. Pricing power stays high. Memory costs come down. Apple takes more margin. This is the play.
这个投资逻辑是,如果你相信苹果能够实现20%的每股收益增长,因为突然之间他们的AI起飞了,人们购买Mac Studio来本地运行模型。去他妈的OpenAI。我们会用我们自己的中文开源权重把他们竞争掉,但我们会在Mac mini和Mac Studio上运行这些模型。
The play is if you believe that Apple can get to 20% EPS growth because all of a sudden their AI takes off, people are buying Mac Studios to run models locally. Screw Open AI. We'll compete them away with our own Chinese open weights, but we're going to run them on Mac minis and Mac Studios.
然后这就是投资逻辑。20%的平均预期增长。我们拿他们当前的每股收益乘以大约24倍的市盈率,这可能是一个425美元的股票。所以这就是相对于我们今天所处的316,你可能会看到的上行空间。
316除以425。这些提升的预期可能会仅仅基于这样的预期就导致股票上涨约35%。
Then here's the play. 20% average expected growth. We take their current EPS and we multiply it by about a 24 peg. probably this could be a $425 stock. So that's potentially where you could see that upside compared to the 316 where we sit today. 316 divided by 425. These boosted expectations uh could potentially lead the stock to run up about 35% just on expectations like that.
那将是我初步的分析。但这确实需要内存短缺不再成为内存短缺,否则苹果将受到太大限制,无法看到这种情况发生。
That would be my initial analysis. But it really requires the memory shortage like stopping being a memory shortage because otherwise Apple's going to be too constrained to see this happen.
而实际上这意味着OpenAI将排在你前面,你多等几天才下Mac Studio的订单。现在Sam Altman把它们都拿走了。该死的,Sam。他又来了。
And really what it means is OpenAI is going to get in line in front of you who sat around and waited a couple extra days to place your Mac Studio order. And now Sam Olman's getting them all. Damn it, Sam. He's back at it again.
但是,是的,我的意思是,这发生在新CEO上任的同时。所以很多人都在说:“没错,这正在成为一家数据中心提供商,宝贝。加油,苹果。”所以这就是这里的大投资逻辑。
But yeah, I mean this is happening at the same time that their new CEO is stepping in. So, a lot of people are like, "That's right. This is becoming a data center provider, baby. Let's go, Apple." Uh, and so that's the big play here.
而且,是的,这实际上可能会显著地重新评级该股票,特别是如果他们能够将更好的AI带到我们作为消费者实际使用的消费级硬件上。而且他们可以开始供应前沿实验室,因为那些人花钱像醉醺醺的水手一样。
任何向这些实验室销售的人都会看到他们的利润率和每股收益比分析师的预期上升得多。
And yeah, that could actually meaningfully rerate the stock, especially if they could bring better AI to consumer grade hardware that we actually use as consumers. And they could start supplying the Frontier Labs because those people spend like drunk sellers. and anybody that is selling to those is just going to see their margin and their earnings per share go up way more than analyst expectations.
所以,就我个人而言,我不能对苹果持看空态度。现在,我并不真的想在这些价位买入苹果,而且我认为市场上有很多非常有吸引力的机会,所以资金有限,但我当然不会在苹果发布这些消息时做空苹果。
So, personally, I'm I can't be bearish Apple on this. Now, I don't really want to pay these levels for Apple and I think there are a lot of really juicy plays out there, so there's a limited amount of money to go around, but I certainly would not be short Apple on uh on these sort of sets of news coming through.
他说在等什么
这个频道对 $AAPL 的历次判断
Meet Kevin 在这只股票上共 4 条判断,这里只列相邻的几条。