$AMZN

AMZN 当前估值合理,且在罗素1000价值指数中位列第一大或第二大成分股,不过资本开支方面的担忧依然存在。

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《What Gives AMZN "Most Interesting" Stock Set Up of Mag 7 Since All-Time High Plunge》
Schwab Network发布 2026-09-25 · 13 段内容
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13 段内容
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我们看到 Amazon 和 Meta 的股价下跌,而 Apple 和 Microsoft 的股价上涨。因此,今天早盘「七巨头」阵营的走势出现分化。

We have a decline in Amazon and Meta shares, while Apple and Microsoft shares are rising . So, the picture is divided this morning across the " Great Seven" group.

那么,让我们深入看看 Amazon 的具体情况。不过,从表现榜单来看,可以说 Amazon 的表现处于中游。显然,基本面非常强劲。能否请您解释一下您对股价走势的看法?

So, let's delve into the details of Amazon's situation. However, when looking at the performance list, it can be said that Amazon is in the middle in terms of performance. Clearly, the fundamentals are very strong.

Could you please explain your point of view regarding the price movement?

是的,我认为在今天的「七巨头」股票中,Amazon 的处境是最有意思的之一。正如我提到的,基本面非常强劲。他们在 7 月公布了第二季度业绩,营收同比增长 20%,营业利润增长 43%,如果考虑到他们持有 Anthropic 20% 的股份、而该股份当然已经升值,那么净利润的增幅还要更高。

Yes, I think Amazon has one of the most interesting positions among the " Great Seven" stocks today . As I mentioned, the fundamentals were very strong. They announced their second-quarter results in July, with a 20% year-over-year increase in revenue , a 43% increase in operating income, and even higher gains in net income if you adjust for the fact that they have a 20% stake in Anthropic, which of course has increased in value.

然而,尽管业绩如此强劲,我们看到股价的走势却相当温和。财报公布后曾有一波上涨,但自那以后这些涨幅已全部回吐,我认为从那个高点算起大约回吐了 15%。

However, despite this strong performance, we have seen a rather modest price movement . There was a rise after the earnings announcement, but since then we have given back all of those gains, I think by about 15% since that high level.

我认为,担忧与其说在于财务数据,不如说在于 Amazon 在投资和资本支出方面的做法。难道不是这样吗?他们将其 2026 年资本支出指引从 2000 亿美元上调至 2200 亿美元,使其自由现金流数年来首次转为负值。

他们甚至通过借款来为这一扩张提供资金。所以,这才是最大的问题。投资者怀疑所有这些支出能否转化为公司的长期回报。

I think the concern is not so much about the financial data, but rather about what Amazon is doing with regard to its investments and capital expenditures. Isn't that so? They raised their 2026 capital spending guidance from $200 billion to $220 billion, making their free cash flow negative for the first time in several years.

They even resorted to borrowing to help finance this expansion. So, that's the big question. Investors are skeptical that all this spending will translate into long-term returns for the company.

我认为值得考虑一下他们正在做的事情。这种在资本支出上的大胆投资完全符合 Amazon 的历史。这是其基因中不可分割的一部分。如果你回顾 Amazon 的起步阶段,也就是头二十年,公司几乎没有实现正的净利润,也几乎没有正的现金流,因为它当时正大力投资于建设自身业务。

如你所知,作为从事无形资产领域工作的人,我认为 Amazon 在许多方面都是世界上最好的无形资产投资者。我这么说的意思是,举例来说,他们以世界上最好的物流网络的形式构建了网络效应。

他们投入大量资金进行研发,打造出最终成为其最赚钱板块的 Amazon Web Services,并专注于保持低价,即便这可能损失了一些利润,也是为了满足客户、在客户中建立良好的声誉和品牌。

因此,所有这些投资显然不断累积,把他们带到了今天这家估值 2.6 万亿美元的公司。

I think it's worth considering what they are doing. This bold investment in capital expenditure is entirely in line with Amazon's history. It is an integral part of her DNA. If you go back to the beginnings of Amazon, in the first twenty years.

The company achieved virtually no positive net income and virtually no positive free cash flow, because it was investing enormously hard in building its business . As you know, as someone who works in the field of intangible assets, I believe that Amazon has been, in many ways, the best investor in intangible assets in the world.

What I mean by that is, for example, that they have built network effects in the form of the best logistics network in the world. They spent a lot of money on research and development to build what eventually became Amazon Web Services, their most profitable sector, and focused on keeping prices low, even though they may have lost some profits, in order to satisfy customers and build a good reputation and brand among them.

Thus , all these investments clearly accumulated and led them to where they are now as a company valued at $2.6 trillion.

如今的不同之处在于,他们继续大举投资,这当然也是你预期他们会做的。然而,有两大不同。第一,今天的投资是实物资本支出。也就是说,它们不是随时间累积、且常被分析师忽视的无形资产,而是非常实实在在的投资,比如购买图形处理器和建设数据中心。

第二,他们在电子商务和云计算领域曾领先于时代,但如今在 AI 军备竞赛中只是众多参与者之一。Google、Meta、Microsoft、Oracle,甚至 SpaceX。他们都在这里争夺同一份份额。

这里有一个与团队协作相关的问题:博弈论的动态是否会驱使他们过度建设,从而降低他们能从这项投资中获得的利润和回报?因此,我认为存在合理的担忧,而这已经影响了股价。

Now, the difference today is that they continue to invest heavily, which is of course what you would expect them to do. However, there are two major differences. Firstly, investments today are in physical capital expenditures .

That is, they are not intangible assets that accumulate over time and are often overlooked by analysts , but rather very tangible investments , such as purchasing graphics processing units and building data centers.

Secondly, while they were ahead of their time in e-commerce and cloud computing, they are now just one player among many in the AI arms race. Google, Meta , Microsoft, Oracle , and even SpaceX.

They are all competing for the same share here. There is a question related to teamwork: Will the dynamics of game theory drive them to overbuild, thereby reducing the profits and returns they can achieve from this investment?

Therefore, I believe there is justifiable concern that has affected the stock price.

然而,Amazon 股票目前的市盈率是 20%,但这并未计入所有这些对有意思的无形资产的投资,如果你把这些计入,你会发现它们几乎是免费获得的。因此,它们的估值水平不错。事实上,我认为它现在是罗素 1000 价值指数中最大或第二大的成分股,对于像 Amazon 这样以这种速度增长的科技公司来说,这很有意思。

是的,我认为他们有很多积极因素,但显然也存在对整体资本支出将如何发展的合理担忧。

However, Amazon stock is currently trading at a 20% earnings per share, but that doesn't account for all these investments in interesting intangible assets , which, if you take them into account, you'll find come almost for free.

Therefore, they are traded at a good valuation. In fact, I think it is now the largest or second largest in the Russell 1000 value index, which is interesting for a technology company like Amazon that is growing at this rate.

Yes, I think they have a lot of positives, but there are clearly legitimate concerns about how overall capital spending will develop.

好,请帮我准确理解一下。你把这里的时间线解释得非常好。这是一项非常多元化的业务。我当然在跟上你说的内容,但现在的担忧是不是在于钱流向了哪里?这种大胆的资本扩张被投向了何处?因为大部分资金据说都投向了数据中心和人工智能基础设施。

我的意思是,华尔街现在关注哪些指标,来寻找投资回报的证据?

Okay, just help me understand accurately. You've done a really good job explaining the timeline here . This is a very diversified business . I am following what you are saying, of course, but is the concern now where the money is going?

Where is this bold capitalist expansion being directed ? Because most of the funding is supposedly directed towards data centers and artificial intelligence infrastructure . I mean, what metrics is Wall Street watching now to see evidence of return on investment?

我认为有两件事需要考虑。第一,短期来看,他们是否提前出售了自身的义务?他们是否有订单积压?他们是否正从扩张中产生近期收入?答案是肯定的,而且对所有这些公司来说答案大体上都是肯定的。

诚然,目前对人工智能任务的需求显然巨大。存在一定的客户集中度风险,因为其中很大一部分来自 Anthropic 和 OpenAI 这样的公司。不过,我们在近期看到了这种需求。我认为问题在于,投资者是否正确地着眼于 5 到 10 年后会发生什么。

他们提出了这样的疑问:这些 AI 实验室是否会因为开源或中国模型而被商品化。这些模型的效率可能会出现突破,以至于我们运行同样规模的任务不再需要那么多算力。还有人担心,企业客户和终端用户能否产生足够的回报,来证明他们在 token 和推理上的支出是合理的,而这些支出随后会流向 Amazon 这样的公司。难道不是这样吗?

I think there are two things that need to be considered. The first one, in the short term, is whether they sell their obligations in advance? Do they have a backlog of orders? Are they generating near-term revenue from their expansions?

The answer is yes, and the answer is broadly yes to all of these companies. True, there is clearly a huge demand for artificial intelligence tasks at the moment. There is some risk of customer concentration because so much of it comes from companies like Anthropic and OpenAI.

However, we see this demand in the near term. I think the question is whether investors are rightly looking ahead to what will happen in 5 to 10 years. They raise questions about the possibility that these AI labs could become commoditized because of open-source or Chinese models.

There may be breakthroughs in the efficiency of these models such that we don't need as much computing power to run the same size of tasks. There are concerns about whether enterprise customers and end users will generate enough returns to justify their spending on tokens and inference, which subsequently flows to companies like Amazon. Isn't that so ?

很明显,我们正处于人工智能革命的早期阶段。这一普及仍处于早期阶段。我认为大约 20% 到 30% 的美国公司正在以有意义的方式使用人工智能,这仍然是一个非常低的数字。许多公司只是在测试它。

他们目前正在测试。他们的董事会告诉他们:「你们应该尝试使用人工智能。」他们当然会这么做,但他们只会在人工智能能为其自身业务带来值得的回报的范围内继续使用它。

It is clear that we are in the early stages of the artificial intelligence revolution. The spread is still in its early stages. I think that around 20 to 30 % of American companies are using artificial intelligence in a meaningful way, which is still a very low number.

Many companies are just testing it. They are currently testing it. Their boards of directors tell them: "You should try using artificial intelligence." Of course they will , but they will continue to use artificial intelligence only to the extent that it generates worthwhile returns for their own businesses.

给我们展示一个交易这只股票的例子,该股已从夏季达到的高位回落。因此,我认为 Amazon 即将迎来一个催化剂,可能推动该股方向发生逆转;不过,在任何趋势逆转发生之前,该股可能会先走向一条上升的 200 日移动均线。

Show us an example of trading this stock, which has retreated from the high levels it reached in the summer. Therefore, I believe there is a catalyst coming for Amazon that could lead to a reversal in the stock's direction; however, there is a rising 200-day moving average that the stock may head towards before any kind of trend reversal occurs.

因此,我会围绕这一情况构建一笔交易,而不需要精确指定方向或规模。在这种情况下,我会卖出一份行权价 240 美元的看跌期权,并在其下方买入一份行权价 230 美元的看跌期权。所以,这不过是一个卖出看跌期权价差的过程。

一般来说,你可以以每股约 2 美元或每份合约 2 美元的价格卖出。这些期权是 10 月的,所以距离到期日还有大约 22 天。理想情况下,条件是 240 美元这一水平守住,如果守住,2 美元的期权费将在未来 22 天内归零。

这笔交易的风险是 8 美元,如果到期日股价跌至 230 美元或更低,这一风险就会实现。但基本上,Delta 所卖出的 240 美元行权价的 Delta 约为 30,这意味着潜在利润为 70%,换句话说,在未来三周内到到期日时,股价将保持在 240 美元上方。

Therefore, I will structure a deal around this situation without needing to specify the direction or size precisely. In this case, what I would do is sell a put option at $240 and buy a put option at $230 below that level.

So, it is simply a process of selling the difference between put options. In general, you can sell this for about $2 per share or $2 per contract. These options are for October , so we have about 22 days until the expiry date.

Ideally, the condition is that the $240 level holds, and if that happens, the $2 premium will fade to zero within the next 22 days. The risk in this transaction is $8 , and will be realized if the stock reaches $230 or less by the expiration date.

But basically, the $240 strike price at which Delta is selling is around 30, which means a potential profit of 70%, or in other words, the stock will remain above $240 by the expiration date in the next three weeks.

这个频道对 $AMZN 的历次判断

Schwab Network 在这只股票上共 4 条判断,这里只列相邻的几条。

2026-09-25看涨本条
我们看到 Amazon 和 Meta 的股价下跌,而 Apple 和 Microsoft 的股价上涨。因此,今天早盘「七巨头」阵营的走势出现分化。
2026-09-15看涨
是的,Amazon 面临的竞争格局正变得越来越严峻,尤其是在 AWS 这一块,也就是云计算这一块。
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