$AMZN

AMZN 在电商与云计算领域处于领先地位;尽管竞争激烈,强劲的 AI/算力需求与历史执行力支撑逢低买入,以获取长期上行空间。

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《Ca$htag$: AMZN Cloud Growth Lags Behind MSFT, "Their Game to Lose"》
Schwab Network发布 2026-09-15 · 24 段内容
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24 段内容
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是的,Amazon 面临的竞争格局正变得越来越严峻,尤其是在 AWS 这一块,也就是云计算这一块。Amazon 能提供的供给是有限的。它目前已经相当接近其供给约束了。

Yeah, the competitive landscape for Amazon it's getting tougher, you know, on the the AWS side especially, the cloud computing side. There's only so much that Amazon can supply.

It's pretty near its supply constraints right now.

我们看到开发者对使用 Microsoft 云平台的采用率相比 Amazon 和 Google 出现了非常强劲的上升。

We've seen a really strong uptick in developer uptake of using Microsoft's cloud platforms versus Amazon's and Google.

但总体而言,Amazon 在这个领域的两侧都是领导者,即电商和云计算。我们预计它会保持这种状态。

but, you know, overall Amazon is the leader in the space on both sides, e-commerce and cloud computing. We expect it to stay that way.

很长、很长时间以来,这家公司一直是世界上最优秀的公司之一。而且它属于那种在过去 25 年里几乎任何时候逢低买入都是好操作的公司之一。

This has been one of the best companies in the world for a very, very long time. And one of those companies where pretty much buying the dip at any point in the last 25 years has been a good move.

我们认为,该股目前较其高点下跌了 13%,是个相当不错的机会。我们认为,在 AI 建设竞赛之类的事情上,这类股票中有很多都跑得有点超前了。所以,我们这里多少是在向均值回归。

And we think with the stock down 13% here from its highs, pretty good opportunity. You know, we think that a lot of these stocks got a little bit ahead of themselves with the AI buildout race and that sort of thing.

So, we're kind of correcting back to the mean here.

我们认为 Amazon 短期内定价相当合理,但长期来看是世界上最优秀的公司之一。

We think Amazon's pretty fairly priced short-term, but long-term one of the best companies in the world

而且,如果你每次它从历史高点回落 13% 时都买入这个回调,那么在过去几十年里你会处于一个不错的位置,我们认为这一点在走向未来时同样成立。

and one that if you'd bought a 13% dip every time it came off of all-time highs, you you would be sitting in in good spot over the last couple decades and we think that's uh true moving out into the future as well.

它是那种少有的公司,能让你同时获得消费者需求上行空间的敞口——我们认为这一需求仍将保持强劲——以及 AI 军备竞赛上行空间的敞口——尽管近期有各种新闻,我们也认为这一竞赛仍将保持强劲。

It's one of those rare companies that gives you both exposure to the upside in consumer demand which we see remaining strong and upside in the AI arms race which we also see remaining strong despite the recent headlines.

AWS 约为 39%,高于市场私下预期的约 35%。

AWS was about 39% which was above the the whisper about 35%

我们且看 AWS 的利润率在这种竞争格局下能维持得多好。但在需求侧,我们看到这一需求在持续增长。AWS 消费者需求走平并不意味着营收走平。他们现有的客户可以使用得越来越多。他们几乎可以使用 Amazon 能提供给他们的全部算力。

We'll see how well AWS's profit margins can maintain into this competitive landscape. But, on the demand side, you know, we see this continuing to grow. You know, a flatline for AWS consumer demand does not mean a flatline for revenue.

Their existing customer our can use more and more. They can use pretty much as much compute as Amazon can give them.

所以,当你是一个增长型领域里的领导者、而你的客户又在尽可能多地花钱时,走平实际上是个相当好的消息。但 Amazon 成为领导者是有原因的。在 AWS 侧和电商侧,它仍然是大多数客户的首选。所以,这是它的主场,输赢在它自己。

So, a flatline when you're the leader in a growing space and your clients are spending as much as they can is actually pretty good news. but Amazon is the leader for a reason. They remain the first choice for most customers on the AWS side and the e-commerce side. So, it's their game to lose.

从股价表现来看,Alphabet Google 相比 Amazon、Microsoft,Alphabet Google 仍然跑赢 Amazon 和 Microsoft。

When you look in terms of share performance of Alphabet Google compared to Amazon, Microsoft, Alphabet Google is still outstripping Amazon and Microsoft.

Amazon/AWS 需要做什么才能守住它现有的定位,并从另外这两家那里拿到一些市场份额?是的,在AWS这一块,他们必须维持35%的增长率。我认为这差不多就是一条底线,他们必须证明自己能够继续以非常高的毛利率做到这一点。

What does Amazon/AWS need to do to hold onto I guess its positioning and you know, get some market share from these other two? Yeah, on the on the AWS side, they've got to maintain that 35% growth rate.

I think that's kind of the line in the sand and they've got to display that they continue they can continue to do so at very high gross margins.

如果他们能做到这一点,那么前景就不可限量。我认为关于Amazon AWS的一些担忧在于,他们身处这样一个竞争环境,无法永远维持那样的利润率或增长率,在你开始考虑由于AI能提供的东西,人们使用算力的量增加了多少之前,这种担忧是合理的。

If they can do that, then the sky's the limit. I think some of the fears about Amazon AWS are that they're not in this competitive environment, they're not going to be able to maintain those margins or growth rate forever, which is fair until you start to consider how much more people are using compute because of what AI can offer them.

如果你认为这些建设会带来过多的供给,也就是说AI的支出和增长实际上会放缓,那么Amazon至少在短期内很可能是一笔相当棘手的押注。

If you think that these build-outs are going to create too much supply, i.e. AI will spending and and growth will actually slow down, then Amazon's probably a pretty tricky bet at least in the short term.

但如果你像我们一样认为AI算力需求只会增长、并且只会从现在开始加速,那么这三家公司——Alphabet、Microsoft和Amazon——从现在起都有相当大的上行空间。

But if you think like we do that the AI computing demand is only going to grow and is only going to accelerate from here, then all three of those companies, Alphabet, Microsoft, and Amazon have considerable upside from here.

还有一点我想提一下,只是因为我觉得它令人震惊,那就是Amazon在Anthropic的持股,按市值计算,会比许多许多标普500公司还要大。

And then one other thing I like to throw out there just because it's mind-blowing to me is that, you know, Amazon's stake in Anthropic uh would be larger than many, many S&P 500 companies in terms of market market cap.

这对我来说就是一个令人震惊的数据,今天我必须把它分享出来,就是他们在Anthropic上的押注,按企业价值计算,此刻已经比很多标普500公司还要大。

And that's just a mind-blowing stat to me I had to pass on today that just their their bet on Anthropic is bigger than a lot of S&P 500 companies in terms of enterprise value at this point.

所以他们在AI上押注很大。我们认为他们处于有利位置。我们认为这一顺风会持续并加速。

So they've got a lot riding on AI. We think they're well-positioned. We think that the tailwind continues and accelerates.

但市场目前有些谨慎。我们也理解这一点,只是不认同。现在这一切都被忽略了,因为AWS此刻是他们最大的利润来源。当你审视他们所有的业务板块,包括零售,他们刚刚宣布了10月初的Prime Days。

然后你看广告,看订阅服务。我的意思是,他们在所有这些业务板块上都做得很好,对吧?

But the market is a little cautious right now. And we understand that as well, but just disagree. You know, everything gets lost now with the cuz AWS is their biggest profit maker at this point.

When you look across all their segments including retail, they just announced their their Prime Days in early October. And then you look at advertising, you look at subscription services.

I mean they're doing well on all those you know, segments of their business, right?

是的,他们是。他们是领导者。说到Amazon,我认为大多数投资者的默认操作应该是按下买入键。

Yeah, they are. They're the leader. when it comes to Amazon, I think the default position for most investors should be to hit the buy button.

这已经奏效了几十年。这是一家抓住机会的能力不亚于世界历史上任何一家公司的公司,而且没有任何迹象表明这会在短期内停止。

It's worked for multiple decades. This is a company that has executed against opportunities as well as you know, any company in the history of the world and there's no sign that that's going to stop anytime soon.

所以,我们每天都用Amazon,或者至少每周都用。我知道在我们家里,几乎每天前门都会有一个Amazon包裹。我们在自己的生意中每天都在以越来越快的速度使用Amazon的数据中心。

So you know, we all use Amazon every day or or at least every week. I know in our household there's an Amazon package it seems like on our front door every day. We're using Amazon data centers in our business every day at a growing pace.

所以我们喜欢投资那些我们自己乐于做其客户的公司,而Amazon已经做到了这一点,到现在有20、25年了,我们认为,就他们未来的执行能力而言,他们值得这份信任。

So we like the idea of investing in companies that we enjoy being customers of and Amazon has been that for, you know, 20 25 years now and deserves the benefit of the doubt we think in terms of their ability to execute in the future.

观察点

AWS维持35%的增速和高毛利率
维持35%的增长和高利润率
未来几个季度财报
若维持则支撑看涨逻辑;若因竞争导致增长或利润率下滑则削弱
AI算力需求走势
从此处加速
持续进行中市场数据
若需求加速则支撑看涨逻辑;若产能建设造成供给过剩并拖慢增长则削弱

这个频道对 $AMZN 的历次判断

Schwab Network 在这只股票上共 3 条判断,这里只列相邻的几条。

2026-09-15看涨本条
是的,Amazon 面临的竞争格局正变得越来越严峻,尤其是在 AWS 这一块,也就是云计算这一块。
2026-09-11看涨
是时候深入分析一只科技股了,在我们的科技聚焦环节中,特别来看Amazon。
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