Parkev Tatevosian, CFAPublished 2026-09-07
“Booking Holdings Stock: A Travel Stock to Buy Right Now? | BKNG Stock Analysis”
$BKNGBullish
BKNG is a buy with low conviction; valuation is attractive (discount to S&P 500, near DCF fair value) but offset by macro headwinds and weak competitive moat concerns.
The management team at Booking Holdings was pleasantly surprised by the resilience of the travel sector despite the ongoing war in the Middle East. The management team anticipates near double-digit revenue growth in the next quarter, with profitability improving thanks to cost efficiency at a much faster rate than revenue growth.