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But if you really do research on Shark Ninja, you'll find that it's one of the most innovative, inventive, creative companies in the world. And the pace at which they're innovating should be studied because they are doing something right.

Every time I go into Costco, I see a Ninja branded air fryer every single time. And the only reason that Costco keeps them on the shelves is because they keep selling. If they stopped selling, they would no longer they would no longer be ordering them back at Costco.