First one up here is I want to talk about Elf on a Shelf. I thought that was an important stock to talk about. It's had It's had an insane run, right? Stock was $49 about 3 months ago, right?
Uh it runs to 100 plus. Now it's sitting at 95. Let's talk about Elf on the Shelf and where that stock's going from here, okay?
e.l.f. Beauty reported 36% year-over-year net sales growth with a gross profit margin increasing to 83% thanks to partly to refunds of tariffs the company paid earlier that were rejected as illegal by the Supreme Court of the United States.
The company revised its outlook for 2026 higher, now expecting revenue growth of 19% at the midpoint, up from the previously forecasted 13% at the midpoint. Of course, all of this is leading to an increasing share price as e.l.f. Beauty stock is now up over 40% year-to-date in 2026.
Now at this point in time, Elf on the Shelf. Congratulations to any Elf on the Shelf shareholders watching us here today. That stock continues to move up another $6,000 plus dollars on Elf here today.
Look at this. I mean, up now 1,355% on Elf stock since I acquired shares back in 2019. And look at this. Even since those shares I acquired back in the 5th of June, I mean, it's already over a 2X just since that particular time. Like unbelievable.
Look at ELF on a shelf. ELF's on the highest shelf. Okay, this stock is up 65% the past 3 months. It is just just booming, right?
Next one up here, ELF is so far in the shelf. This one is incredibly clean now at this point in time. Right. Right. The road acquisition is well done. So that integration's you know well done now at this point in time.
Right. This company had to go through a ton of tariff drama over the past few years with the tariffs and then you know price increases and then price decreases and margins moving around.
The tariff drama's ah pretty dead now at this point in time, right? T-Man's moved on to other battles and he's got a lot of other battles going on out there, right?
